Orlando Rabbit Care and Adoptions, Inc. (ORCA) is and education and rescue organization dedicated to raising awareness of the needs of domestic rabbits. Rabbits are wildly misunderstood as pets which can lead to mistakes that cause harm. Through their social media presence ORCA set out to address myths and promote better understanding of the care they deserve.

Giving Tuesday Fundraiser

With Orlando Rabbit Care and Adoptions (ORCA), I designed a custom t-shirt and spearheaded a fundraising campaign on the Bonfire platform. We initially set a goal of selling 35 shirts in the week leading up to Giving Tuesday. However, with five days remaining and strong early traction, we decided to increase the goal to 50 shirts—and successfully reached it. While this may seem like a small win, it’s important to note that ORCA is a hyper-local, relatively unknown organization. Achieving this milestone with limited resources showcases my ability to drive engagement and deliver results in challenging environments.

Education Events

Graphics for a series of hands-on educational events promoting rabbits' care, behavior, and needs.

Rabbit Myths

This campaign set out to address the many myths surrounding rabbit behavior and care to promote better understanding. Learning about pet rabbit misconceptions is crucial for ensuring their well-being and happiness.